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Winston Churchill said:
“We make a living by what we get, but we make a life by what we give.”
Giving is the spirit of MutualBank. We have four values which guide how we do business: Character, Compassion, Class and Competition. MutualBank has had a long standing history of giving back to the communities we live and work in, but our Jeans Day program goes beyond a company gift. It’s an opportunity for MutualBank employees to ‘make a life’.
Inevitably when you talk with someone who runs a nonprofit, they always say their greatest need is money. Our Outreach Committee found a way to meet the greatest need of the local nonprofits while giving our employees the opportunity to make a difference. The Outreach Committee decided to incorporate a monthly "Jeans Day". Jeans days occur on the last Friday of the month and it costs an employee at least $5.00 to participate. The benefit to the employee is that they get to wear jeans to work. Bankers are typically traditional and conservative, so this is a step outside the box! The benefit to our community; however, is greater than we imagined.
A bank of our size, $1.4 billion, typically has a plan for sponsorships and certain organizations they support year after year. The best part about the Jeans Days is that the beneficiary of the funds, for each of the counties we serve (Delaware, Randolph, Grant, Wabash, Kosciusko, Elkhart, St. Joseph counties) are local to each county. Some months, the funds go to a national effort, like the American Red Cross, but the funds stay local in each of the communities we serve. Other months, the funds are given to different nonprofits who serve a certain segment of our community footprint. Either way, the funds, with the exception of one Jeans Day in 2012, stay in the county in which they were raised.
The one month I am referencing when funds did not stay in the counties we serve was in March 2012. In early spring, there was a horrible tornado in Southern Indiana, near Henryville, that leveled the town. It was one of the most devastating natural disasters our state has seen. As a result, we had an “Emergency Jeans Day” to help our fellow Hoosiers in their time of need. Proceeds from this effort went to the American Red Cross to aid those Hoosiers in need.
We believe by giving our employees the opportunity to show compassion, we are helping them ‘make a life’. We are proud of our employees and the impact they have on the communities we serve. It is our pleasure to share that in 2012, our employees have helped over 20 different organizations raising $14,264.03!blog comments powered by Disqus