Washington, D.C. (July 1, 2013)—The Independent Community Bankers of America® (ICBA) today released the Top 50 Community Bank Leaders in Social Media and the Top 20 Community Banker Influencers on Twitter. These rankings, which are the first of their kind, highlight the community bank social media trailblazers among the financial industry. MutualBank was featured on the list.
“Congratulations to all the community banks and community bankers featured on ICBA’s Top 50 Community Bank Leaders in Social Media and ICBA’s Top 20 Community Banker Influencers on Twitter,” ICBA Executive Vice President/Chief Marketing Officer Chris Lorence said. “Building a brand goes beyond a perceived geographical footprint; social media opens the doors of opportunity even wider for community banks. Consumers now expect fresh content, insight and consistent interaction with brands they are connected to online, and community banks are no exception. ICBA is proud to highlight those community banks and bankers who are blazing a critical trail forward by making social media an integral part of their brand and communications strategy.”
Nearly 7,000 community banks throughout the nation were eligible to be part of ICBA’s list. Community banks were chosen based on their engagement with fans and followers, the content distributed on their social media platforms, the number of fans and/or followers they have, and the frequency of posting new content. Several of the community banks featured on ICBA’s Top 50 Community Bank Leaders in Social Media will be profiled in September’s issue of ICBA Independent Banker.
“MutualBank is pleased to be featured on ICBA’s Top 50 Community Bank Leaders in Social Media list,” said Pat Botts, President and COO of MutualBank. “It is an honor for us to be recognized for our efforts on social media because we see it as a unique channel for communicating with our customers and strengthening ties with both our customers and community.”
The Independent Community Bankers of America®, the nation’s voice for nearly 7,000 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membershipthrough effective advocacy, best-in-class education and high-quality products and services. For more information, visit www.icba.org.